A plan belongs to you, not to a store. One plan covers your account and every store you own: it sets how big each store's catalogue and team can be, how many stores you can own at once, what your profile can do, and Enviglo's fee on web sales. New accounts start on Free.
Your plan lives in Settings → Plan. A store's Settings → Plan & badges page shows what its owner's plan allows it and how much of that it's using, but the plan itself is changed in your own settings.
Compare the plans
Free
Pro
Ultimate
Price
$0
$4.99 a month
$12.99 a month
Enviglo's fee on a web sale
6%
3%
2%
Card processing on a web sale
4% + 30¢
4% + 30¢
4% + 30¢
Enviglo's fee on a Roblox sale
Nothing
Nothing
Nothing
Products
20
100
500
Team members
2
10
30
Stores you can own
1
3
10
Custom roles
None
5
20
Services
5
20
50
Redeem codes
25
250
1,000
Largest file
50 MB
250 MB
2 GB
Versions kept per product
20
50
100
File storage per store
2 GB
25 GB
250 GB
Video on a product page
No
Uploaded or YouTube
Uploaded or YouTube
Animated store icon and banner
No
No
Yes
API keys
2
10
25
Webhooks
1
5
15
Ad credit included
None
$2 a month
$5 a month
Never capped, whatever you're on: your library and its downloads, followers, wishlists, reviews, messages, analytics, discounts and scheduled sales.
Every plan includes the storefront, file delivery and licenses, the Roblox and Discord integrations, and analytics going back to the day your store opened. Ultimate also comes with priority support: tickets you open go to the front of Enviglo's queue while you own an Ultimate store. See Get help with a purchase. The pricing page compares the plans too.
In the Enviglo Discord server, Pro and Ultimate members get a Pro or Ultimate role and the creator lounge channel. Link your Discord account and the role is added for you, and it changes with your plan. See Link your Discord account.
Fees
A sale made on Enviglo has two things taken off it, and your sales show both:
Card processing: 4% + 30¢, the same on every plan. It covers what Stripe charges to take the card payment and work out the tax on it.
Enviglo's fee: 6% on Free, 3% on Pro and 2% on Ultimate.
A $10 sale on Pro pays 70¢ in card processing and 30¢ to Enviglo, and you're paid $9.00.
Enviglo is the seller of record on a web sale: the buyer pays Enviglo, Stripe charges Enviglo for taking the card, and Enviglo pays you the rest. Card processing is one flat rate rather than each payment's exact cost, so you know what you'll be paid before the sale.
Products bought with Robux on Roblox are different: that money never comes through Enviglo, so Enviglo takes nothing from a Roblox sale, on any plan, for good. Roblox takes its own cut of those.
Moving up pays for itself at about $166 a month of web sales for Pro, and about $800 for Ultimate. Below that, the reason to move up is the room, not the rate.
What counts towards each limit
Products: every product that isn't deleted, drafts included. A deleted product that people still own doesn't take a place.
Team members: everyone on the team, the owner included, plus invitations that haven't run out. On Free, that's you and one other person.
API keys: keys that still work. Revoked keys and your in-game hub's own key don't count. This is how many keys you can have, not how many requests they make: every key can make 1,200 requests a minute on every plan, with no daily limit. See Rate limits.
Webhooks: every webhook you've added.
Custom roles: named staff roles you've made. Free stores can't make them.
Services: services you offer for commission, archived ones aside.
Redeem codes: codes that still work. Switched-off and expired codes don't take a place.
Video on a product page: comes with Pro, whether you upload the file to Enviglo or link it from YouTube. Videos already on a product stay where they are whatever your plan. The limit only decides whether another can be added.
Largest file and versions kept: per product file you upload. Storage is what Enviglo pays for monthly, so these follow the plan for every store, migrated ones included.
File storage: everything a store's product files take up together, every version of every product. A deleted product's files don't count. Like the largest file, it follows the plan for every store, migrated ones included.
Stores you can own: set by your plan. Closed stores don't count.
To see how much of each a store is using, open Settings → Plan & badges in that store's dashboard and look at the Plan section. To see the plan itself, open your own Settings → Plan.
When you reach a limit
Nothing you already have stops working. You just can't add another until you make room or move up a plan. The message says what would lift the limit, for example:
"Your plan covers 20 products. Pro raises that to 100."
"Your plan covers 2 team members. Pro raises that to 10."
"Files must be under 50 MB. Pro raises that to 250 MB."
"This store's files take up 2 GB, and its plan holds 2 GB. Delete old versions to make room. Pro holds 25 GB."
"Custom roles come with the Pro and Ultimate plans."
"You own 1 store, the most Free allows. Move to Pro to own up to 3, or Ultimate for 10."
On Ultimate, the message only says what the plan covers. If you own 10 stores and need more, contact support.
Moving down a plan never removes anything. What you already have stays, and anything new follows the lower plan's limits.
If a store changes hands
A store takes its new owner's plan when it's handed over, because the plan was never the store's. If they're on Free and the store was on Pro, its limits become Free's from that moment, but nothing in the store is removed, and anything already there stays. See Transfer or close your store.
Stores from myPod
Stores that came over from myPod show a myPod store label on the plan card. They keep everything they arrived with, however far past their plan it goes: nothing is removed, hidden or unpublished, and your customers keep buying it all.
Adding more follows the plan, as it does for any store. A myPod store on Free holding 47 products keeps all 47 and sells them, but the 48th needs Pro. The plan card shows 47 of 20 so you can see where you stand, and the message when you add says what would make room.
Owners who held myPod Plus or Enterprise were also given free months of a paid plan, as a thank-you: Pro for Plus, Ultimate for Enterprise. It's on your account, so it covers every store you own. Settings → Plan shows the date it ends, and you get a reminder a week before. After that date you move to Free and your stores keep everything in them, unless you've subscribed by then.
If your myPod store is still unclaimed, the free months are waiting on it and move to your account when you claim it.
To keep the plan, select Keep Pro or Keep Ultimate in Settings → Plan and subscribe. You're not charged until the free months end, and the plan card shows the date of the first payment. Free months don't include the monthly ad credit.
Upgrade your plan
Open your Settings → Plan.
Select Upgrade to Pro or Upgrade to Ultimate.
Pay on Stripe's checkout page. Plans are billed monthly in US dollars, with tax added where it applies. You can enter a promotion code there if you have one.
You come back to Settings, and "Payment received. Thank you!" confirms it. The new limits and fee apply straight away, to every store you own.
If you leave checkout without paying, you'll see "Checkout cancelled. Nothing was charged." If the payment is still processing, the page updates once Stripe confirms it.
Select Compare plans to see the plans side by side.
Change or cancel your plan
Once you're paying, the Plan section shows when it renews, and Manage billing takes the place of the upgrade buttons. Manage billing opens Stripe's billing portal, where you can:
switch between Pro and Ultimate, with Stripe adjusting the charge for the rest of the billing period
update your card and your billing details
see and download invoices
cancel the plan.
Cancelling keeps the plan until the end of the month you've paid for. The plan card shows that it's cancelled and the date you move to Free. When it does, everything in your stores stays.
If a payment fails
The plan stays while Stripe retries the card, and the plan card says the last payment didn't go through. You're also told by notification and email. Update your card through Manage billing to keep the plan. If Stripe stops retrying, you move to Free.
Closing a store on a paid plan
You can't close or delete a store while you're paying for a plan that only covers it. Cancel the plan first, or move the store to someone else. See Transfer or close your store.
If billing isn't available
When paid plans aren't on sale, the Plan section shows your plan and what you're using, with no upgrade or billing buttons, and says nothing is charged yet. The Buy credit panel on Promote doesn't appear either.
Ad credit
Pro includes $2 of ad credit a month and Ultimate $5, added once a month to the first store you opened. Owners and admins can also buy credit in packs. Credit pays for promoted tiles in browse, on the home page and on product pages. See Promote your products.