Create and publish a product Official guide

This guide takes you from an empty product to one people can find and buy. It's for store owners, admins and staff whose role lets them work on products.

Before you start

• Permissions. Creating a product needs Edit products. Publishing, unpublishing, archiving and scheduling need Publish products. Owners and admins have every permission. See Roles and permissions.
• Plan limits. Your plan sets how many products your store can hold: 20 on Free, 100 on Pro and 500 on Ultimate. Drafts and archived products count towards that. Deleted products don't. Stores that came over from myPod keep every product they arrived with, whatever their plan allows. See Plans, limits and fees.

Create the product

1. In your store's dashboard, open Products.
2. Press New product. The same button is on your store's Overview.
3. Type a Product name of up to 80 characters.
4. Choose a Platform and a Category. You can change both later.
5. Press Create product.

Enviglo creates the product as a draft and opens its Details page. Only your team can see a draft.

A few things are set for you:

• Its web address is made from the name. You can change it under URL on Details.
• Its license type starts as your store's default, set under Settings, then Selling, in New product defaults by anyone with the Store settings permission. If there's no default, it starts as One purchase.

If your store is already at its limit, the dialog tells you under the name, for example: "Your plan covers 20 products. Pro raises that to 100."

A product's pages

Open a product from the Products list to reach its pages. You only see the pages your permissions open. The product permissions are Edit products, Publish products, Prices and sales and Delete products.

Page	What's on it	Permission needed
Overview	Page views, sales, owners, wishlists, recent sales, latest reviews and the product's status	Any product permission
Details	Name, web address, summary, description, platform, category and tags	Edit products
Pricing	Robux price, stock, license type, bundle contents and sales	Prices and sales
Delivery	The Roblox developer product or game pass, and the Discord role	Edit products
Media	Images, videos and the files owners download	Edit products
Reviews	Reviews from people who own the product	Any product permission

Details, Pricing and Delivery each save on their own. When you change something, a bar appears at the bottom with the number of unsaved changes. Press Save details, Save pricing or Save delivery to keep them, or Discard to put everything back.

The header across the top of the product's pages shows its status, how complete it is, when it last changed and how many people own it.

What a product needs before it can be published

The Status box on Overview and Details lists six things. Publish stays greyed out until every one is ticked:

• At least one image
• Every image 1280×720 or larger and landscape (see What a product image has to be)
• A one-line summary
• A description
• A file to download
• A way to get it (free, or a Roblox product or game pass)

The header shows your progress, like "50% · needs a one-line summary", and says "ready to list" when nothing is missing.

Here's where each one comes from:

• An image: add one on Media. Enviglo's team checks every upload with the product before it appears, and it only counts once approved. See Images, video and files.
• Images that meet the rules: at least 1280 × 720 and landscape. New uploads are held to this when you add them; older images that fall short are marked on Media to replace.
• A summary and a description: fill them in on Details. See Product details.
• A file to download: upload the version owners download on Media. A version held for Enviglo's review only counts once it's cleared. A bundle doesn't need a file of its own: it counts once a product in it is published. See Files and versions.
• A way to get it: make the product free on Pricing, or link a developer product or game pass on Delivery. See Pricing and license types and Delivery on Roblox and Discord.

Products that went live before a file was needed stay live. To publish one again after taking it down, add a file first.

Preview it

Press Preview in the header of any of the product's pages to see its public page. While the product isn't published, only your team and Enviglo staff can open it (unless it's an announced drop, below), and a banner at the top says so. Once it's published, the button reads View page.

Submit it for review

Enviglo's team looks at every product before it's published for the first time. Enviglo checks its files, pictures and page as soon as you send it, and a person on the team makes the decision.

1. Open the product's Overview or Details page.
2. In Status, press Submit for review.

You'll see "Sent to Enviglo for review." The header says In review, and only your team and Enviglo staff can see the product until it's approved. You can keep editing it while it waits.

When it's approved, it goes live straight away, or at the time you booked if it's a scheduled drop, and you get a notice. If it isn't approved, you get a notice with the reason, and the Status box shows it too. Fix what it says, then press Submit for review again.

• Pictures still waiting? You don't need to wait for them. A new product's images and videos are reviewed along with it, however long before you submit it you added them, and approving the product approves them too. If the only thing missing is an image that's still waiting, you can submit the product anyway. If a picture isn't approved, you're told why, and the rest of the product is still reviewed.
• Changed your mind? Press Take it back in Status while it's waiting. It stays a draft.
• From the Products list: open the menu at the end of a product's row and choose Publish, or tick several and press Publish in the bar at the bottom. Products that haven't been approved yet are sent for review, and the message says how many.

Publish

Once a product has been approved, Publish puts it live straight away, whenever you like. So does unpublishing it and publishing it again later. Everything that was published before reviews began counts as approved.

Once published, the product shows on your storefront and across the marketplace: in browse, search and its category. For 30 days from the first time it was published, it can carry the New label. Unpublishing and publishing again doesn't restart that.

Changes to an approved product

Once a product has been approved, a new name, description, file, image or video goes to Enviglo's team before anyone else sees it. Until it's approved, everyone sees the approved version, and owners keep the version of the file before it. Status says what's waiting. You can keep editing meanwhile, and the team sees your latest changes.

When the changes are approved, they're in place straight away, and you get a notice. If you ticked Tell owners when you uploaded the file, owners are told then.

If the team doesn't approve them, the product stays exactly as it was approved, live or not. You get a notice with the reason, and Status shows it too. Then either:

• fix the changes and save them, which sends them again;
• press Send them again as they are in Status;
• take them back: Take back the new name and description in Status, and delete the version, or the waiting image or video, on Media.

Publish once the image is approved

If an approved product's only missing piece is an image that's still waiting for review, the Status box shows Publish when the image is approved. Turn it on and the product goes live the moment Enviglo approves the image, exactly as if you'd pressed Publish, and you get a notice saying it's live. You don't need to come back for it.

• It's there for drafts that aren't booked to publish at a set time. See Schedule a drop.
• If the image is rejected, the product stays a draft, and the rejection notice says so. Add another image and turn it on again.
• To publish it yourself instead, turn it off, or just press Publish once the image is approved.

Schedule a drop

You can book a draft to publish itself at a set time.

1. Open the product's Details page.
2. In Status, press Schedule a drop.
3. Pick a date and time under Publish at.
4. Leave Show it on the storefront with a countdown ticked to announce the drop now, or untick it to keep it hidden until it opens.
5. Press Book it.

An announced drop appears on your storefront before it opens. Its page is public, with a Drops in countdown and no way to buy yet, unless you take pre-orders. Visitors can press the heart to hear when it's out. To announce a drop, the product needs an image first, and it needs to be approved, since announcing makes it public. Book it, submit it for review, and announce it once it's approved.

When the time comes, Enviglo publishes the product within a few minutes and tells everyone who wishlisted it. If the product isn't ready or approved by then, it stays a draft and keeps its booking, and it goes out as soon as it is.

While a drop is booked, Status shows a countdown, plus Change the date, Announce it now or Hide it until it opens, and Cancel the booking.

Take pre-orders

A verified store can sell an announced drop before it opens. Buyers pay in Robux now, and the product is theirs the moment it's out. See Store settings for how to get verified.

1. Link the product to a Roblox developer product or game pass on its Delivery page. That's how people pay.
2. Book the drop and announce it.
3. In Status, under Pre-orders, press Take pre-orders.

The product page then offers Pre-order on Roblox. Nothing reaches a buyer before release: no download, no Discord role and nothing in game. Their library shows the product as Pre-ordered with the date it's out. When the drop opens, every pre-order becomes an ordinary purchase, and each buyer is told it's out.

Robux can't be handed back, so once anyone has pre-ordered, the drop can only move to another date with Change the date, and everyone who pre-ordered is told the new date. Until it's out, it can't be cancelled, hidden, archived or deleted, and the store can't close. If something has gone wrong, contact Enviglo support.

Until anyone has pre-ordered, Stop taking pre-orders switches it off. Subscriptions and bundles can't be pre-ordered.

Unpublish

Press Unpublish in Status, or choose it from the row menu on Products. The product goes back to being a draft, hidden from everyone outside your team. People who already own it keep it.

To take a product down for good, archive or delete it instead. See Drafts, published and deleted products.

Troubleshooting

• Publish or Submit for review is greyed out. Something on the checklist isn't ticked. An image still waiting for review doesn't count yet, but a product that hasn't been approved can be submitted with it, and one that has can publish itself once the image is approved. See Submit it for review.
• "Announcing it puts it on your storefront…" An announced drop is public, so it has to be approved first. Submit it for review, then announce it once it's approved.
• My new name, description or file isn't showing. Changes to an approved product show once Enviglo approves them. Status says whether they're waiting or weren't approved, and why.
• "Add a description before publishing." Publishing from somewhere other than the Status box names whatever is missing. Fill it in and try again.
• "Pick a time in the future, or publish it now." The drop time you picked has already passed.
• "You do not have permission to do that." Your role doesn't include the permission this needs. Ask an owner or admin.
• Saving Details says "That name is reserved." A few words, such as admin, help or store, belong to Enviglo's own pages and can't be a product's web address. A new product named after one of them gets "-product" added to its address; if you've typed one into URL yourself, pick another.
• "Your plan covers 20 products." Delete products you no longer need, or move to a bigger plan. Archiving doesn't free a place.