Promote your products

Promote puts one of your products in front of more people. Its tile appears among the normal results in browse, on the home page and under other products, marked Promoted, and you pay from your store's ad credit only when people actually see it.

Before you start

• Who can use it: owners and admins. Staff given Settings (or a custom role with Promote) can open Promote and run campaigns too, but only owners and admins can buy credit.
• Something to promote: a published product with at least one image.
• Ad credit: a campaign can't start without it. See below.

Where promoted tiles show

• Browse and categories: each page of results in browse and the category pages has a place for one promoted tile.
• Home page: one tile in the Trending products section.
• Product pages: one tile in You might also like, under other stores' products. Not on a store's own domain.

When several campaigns could fill a place, one is picked at random, weighted by how much budget each has left. A bigger budget is seen more often, not placed first.

A product never shows twice on a page. If yours is already listed in the section with the promoted place, like the Trending products grid, its own card there becomes the promoted tile, in the same spot, and counts as an impression. If it's shown somewhere else on the page, the promoted place goes to something else.

The Enviglo team checks every campaign before it runs, and campaigns stop showing while your store is paused.

How you're charged

• $1 buys 1,000 impressions. A tile playing a video costs twice as much: 500 impressions a dollar.
• An impression counts every time the tile is shown on someone's page, once at least half of it has been on screen for a second. Someone who sees it on five pages has seen it five times.
• Clicks are free. They're counted so you can see whether being seen turned into visits.
• Nothing comes out of your credit up front, while a campaign is being checked, or if it's turned down. Credit is spent as the tile is seen.
• A campaign stops when it has spent its budget or your store runs out of credit, whichever comes first.

Get ad credit

The Credit figure at the top of Promote shows what you have left to spend.

Credit with your plan

Pro includes $2 of ad credit a month and Ultimate $5, added once a month. Free months of a paid plan given to myPod stores don't include it. See Plans, limits and fees.

Buy credit

Owners and admins can buy credit from the Buy credit panel on Promote:

1. Press one of the set amounts ($5, $10, $25, $50 or $100) or type your own under Another amount, anywhere from $5 to $1,000.
2. Pay on Stripe's checkout page. Whatever you buy adds exactly its value to your credit, and tax is added at checkout where it applies.
3. You come back to Promote, and "Payment received. Thank you!" confirms it.

If the Buy credit panel isn't there, buying credit isn't available for your store right now.

Start a campaign

1. In your store's dashboard, open Promote.
2. Under Promote a product, choose the Product. Only published products with an image are listed.
3. Enter a Budget in dollars, from $1 to $500. The form shows roughly how many impressions it buys.
4. Under Where it can show, keep Browse and categories, Home page and Product pages ticked, or untick the places you don't want.
5. Select Start promoting.

The campaign shows as Being checked until the Enviglo team decides, and the store's owners and admins are notified either way. Once it's approved, it starts running straight away.

Manage your campaigns

Each campaign shows its impressions, clicks, how much of its budget it has spent, and where it can show. Its status is one of:

• Being checked: waiting for the Enviglo team.
• Running: showing now.
• Paused: stopped by you, or by the Enviglo team.
• Finished: out of budget or credit.
• Turned down: not approved. The reason shows under the campaign.

What you can do:

• $5 adds $5 to the budget. A campaign's budget can't go over $500. Adding budget to an approved campaign that has finished starts it again.
• Pause stops a running campaign, and Run starts it again while it has budget left.
• Add a video plays a video in the tile instead of the product's artwork. It can be an MP4, WebM or MOV file under 200 MB. Staff also need Products (or a custom role with Edit products) to upload one. The Enviglo team reviews it first, and the tile keeps its artwork until the video's approved. Select Remove to take a video off.

A campaign that was turned down can't be started or topped up. Start a new one instead.

Troubleshooting

• "Publish a product with an image first" shows instead of the form when none of your products can be promoted yet.
• "You have no credit yet, so a campaign can't start." Buy credit, or wait for your plan's monthly credit.
• "Put at least $1 behind it." or "That's more than a campaign can hold." Budgets run from $1 to $500.
• "This campaign has spent its budget. Give it more to start it again." Select $5 to add budget.
• "You have no advertising credit, so more budget wouldn't buy anything yet." Add credit before topping up a campaign.
• "The Enviglo team stopped this campaign." You can't restart a campaign Enviglo stopped. Open a support ticket if you'd like it looked at again.