Promote your products

First version

+ **Promote** puts one of your products in front of more people. Its tile appears among the normal results in browse and on the home page, marked **Promoted**, and you pay from your store's ad credit only when people actually see it.
   
+ ## Before you start
+  
+ - **Who can use it**: owners and admins. Staff given **Settings** (or a custom role with **Promote**) can open **Promote** and run campaigns too, but only owners and admins can buy credit.
+ - **Something to promote**: a published product with at least one image.
+ - **Ad credit**: a campaign can't start without it. See below.
+  
+ ## Where promoted tiles show
+  
+ - **Browse and categories**: each page of results in browse and the category pages has a place for one promoted tile.
+ - **Home page**: one tile in the **Trending products** section.
+  
+ When several campaigns could fill a place, one is picked at random, weighted by how much budget each has left. A bigger budget is seen more often, not placed first. A promoted tile never repeats a product that's already on the page.
+  
+ The Enviglo team checks every campaign before it runs, and campaigns stop showing while your store is paused.
+  
+ ## How you're charged
+  
+ - $1 buys 1,000 impressions. A tile playing a video costs twice as much: 500 impressions a dollar.
+ - An impression counts once at least half the tile has been on screen for a second. The same browser counts at most three times a day for a campaign.
+ - Clicks are free. They're counted so you can see whether being seen turned into visits.
+ - Nothing comes out of your credit up front, while a campaign is being checked, or if it's turned down. Credit is spent as the tile is seen.
+ - A campaign stops when it has spent its budget or your store runs out of credit, whichever comes first.
+  
+ ## Get ad credit
+  
+ The **Credit** figure at the top of **Promote** shows what you have left to spend.
+  
+ ### Credit with your plan
+  
+ Pro includes $2 of ad credit a month and Ultimate $5, added once a month. Free months of a paid plan given to myPod stores don't include it. See [Plans, limits and fees](/wiki/plans-and-fees).
+  
+ ### Buy credit
+  
+ Owners and admins can buy credit from the **Buy credit** panel on **Promote**:
+  
+ 1. Choose a pack: **$5**, **$10**, **$25**, **$50** or **$100**.
+ 2. Pay on Stripe's checkout page. Each pack adds exactly its value to your credit, and tax is added at checkout where it applies.
+ 3. You come back to **Promote**, and "Payment received. Thank you!" confirms it.
+  
+ If the **Buy credit** panel isn't there, buying credit isn't available for your store right now.
+  
+ ## Start a campaign
+  
+ 1. In your store's dashboard, open **Promote**.
+ 2. Under **Promote a product**, choose the **Product**. Only published products with an image are listed.
+ 3. Enter a **Budget in dollars**, from $1 to $500. The form shows roughly how many impressions it buys.
+ 4. Under **Where it can show**, keep **Browse and categories**, **Home page** or both ticked.
+ 5. Select **Start promoting**.
+  
+ The campaign shows as **Being checked** until the Enviglo team decides, and the store's owners and admins are notified either way. Once it's approved, it starts running straight away.
+  
+ ## Manage your campaigns
+  
+ Each campaign shows its impressions, clicks, how much of its budget it has spent, and where it can show. Its status is one of:
+  
+ - **Being checked**: waiting for the Enviglo team.
+ - **Running**: showing now.
+ - **Paused**: stopped by you, or by the Enviglo team.
+ - **Finished**: out of budget or credit.
+ - **Turned down**: not approved. The reason shows under the campaign.
+  
+ What you can do:
+  
+ - **$5** adds $5 to the budget. A campaign's budget can't go over $500. Adding budget to an approved campaign that has finished starts it again.
+ - **Pause** stops a running campaign, and **Run** starts it again while it has budget left.
+ - **Add a video** plays a video in the tile instead of the product's artwork. It can be an MP4, WebM or MOV file under 200 MB. Staff also need **Products** (or a custom role with **Edit products**) to upload one. The Enviglo team reviews it first, and the tile keeps its artwork until the video's approved. Select **Remove** to take a video off.
+  
+ A campaign that was turned down can't be started or topped up. Start a new one instead.
+  
+ ## Troubleshooting
+  
+ - **"Publish a product with an image first"** shows instead of the form when none of your products can be promoted yet.
+ - **"You have no credit yet, so a campaign can't start."** Buy credit, or wait for your plan's monthly credit.
+ - **"Put at least $1 behind it."** or **"That's more than a campaign can hold."** Budgets run from $1 to $500.
+ - **"This campaign has spent its budget. Give it more to start it again."** Select **$5** to add budget.
+ - **"You have no advertising credit, so more budget wouldn't buy anything yet."** Add credit before topping up a campaign.
+ - **"The Enviglo team stopped this campaign."** You can't restart a campaign Enviglo stopped. [Open a support ticket](/support/new) if you'd like it looked at again.